GROHE survey: 5 consumer priorities when buying a shower system

GROHE survey: 5 consumer priorities when buying a shower system. What is important for consumers when looking for a new shower system? In an international survey, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, asked 2,500 people in five European countries to answer this question.

The five main sales arguments are:
77% quality
64% price
52% features
31% sustainability
31% design

5 priorities, one solution: GROHE Tempesta
GROHE Tempesta 110 ticks all the boxes. This affordable bestseller comes with lifecycle-enhancing features such as ShockProof – a silicone ring that prevents damage if the hand shower is dropped. The SmartSwitch diverter on the back of the hand shower makes it easy to switch between the three spray patterns with just one finger: soothing Rain, cleansing Jet and revitalizing Massage. On top, GROHE Tempesta is equipped with the water-saving technology GROHE EcoJoy that does not only save water but also money. Recognized with the renowned Red Dot and iF awards, the hand shower – available in round or square – enhances any bathroom.

All of this comes with the hallmark of quality “made in Germany”: Tempesta originates from Lahr, Germany, the birthplace of all GROHE showers and shower systems. Every four seconds, a hand shower leaves the new production line, which can manufacture up to 200 different product variants without needing to be reconfigured. This equates to up to 19,000 hand showers per day, all of which undergo rigorous quality checks during the production process and are 100% traceable.

The GROHE Tempesta hand shower is also available as a shower system with matching head shower and rail. As an all-in-one solution, it provides the perfect match in form and function for an attractive and seamless consultation and hassle-free installation – making it the ideal choice for both installer and consumer.

Learn more about our shower solutions portfolio on our content platform GROHE X.

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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.

*includes CO2 compensation projects, more here

About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at here