SOFT HORIZONS will debut at Milan Design Week and Fuorisalone 2025, set within the newly unveiled Glasshouses of Alcova’s latest venue. This immersive installation reimagines Greek marble within an environment of light and transparency, engaging visitors in a dialogue between material history and transformation.
SOFT HORIZONS is an exploration of material memory and transformation, set within the ethereal space of a greenhouse.
Fragments of Greek marble, reshaped and reassembled, float with unexpected lightness, gently shifting in response to human presence. Suspended above, a radiant disc echoes distant landscapes, connecting the installation to the marble’s origin.
Rising from water, the marble recalls its geological journey—dissolution, crystallization, and rebirth—mirroring both natural processes and craftsmanship.
This is not a monument to permanence, but a meditation on becoming, where discarded remnants transform into dynamic forms.
SOFT HORIZONS invites an intimate dialogue with motion, memory, and materiality, revealing Greek marble as something alive—capable of change, reflection, and resonance.
This is an initiative celebrating Greek marble – a material carved by time and touched by countless hands across history, carries within it the glow of ancient light and the pulse of the earth itself.
Quarried from iconic landscapes and shaped over millions of years, it has defined civilizations, from the Parthenon to contemporary architecture.
Humanity’s history has been carved in marble, a material both humble and grand, encompassing our daily lives from the details in our living spaces to the intricate designs of landmarks that stand the test of time.
Under the brand “Greek Marble | Then. Now. Forever.”, this legacy continues—an emblem of purity, strength, and timeless design.
Whether in its raw form or transformed by craftsmanship and state of the art machinery, Greek marble carries the imprint of nature and human touch, evolving with each new creation.
More than a material, it is a testament to endurance and reinvention, a bridge between past and future, forever in motion.
This installation is created by Objects of Common Interest and is supported by Enterprise Greece as part of its strategic initiative to promote Greek marble internationally.
This initiative includes the development of the brand “GREEK MARBLE | Then. Now. Forever.” and a series of targeted activations aimed at showcasing the industry’s strength and unique qualities.
Enterprise Greece, a Société Anonyme (SA) under the supervision of the Ministry of Foreign Affairs, is responsible for attracting foreign direct investment and promoting Greek exports worldwide.
In collaboration with the Greek Marble Association, Enterprise Greece has launched the first-ever comprehensive brand identity for Greek marble, reinforcing its global recognition and market presence.
The installation is also supported by leading Greek marble producers and exporters, listed in alphabetical order: Dionyssomarble, FHL | Kiriakidis , Iktinos Hellas, John Papagiannoulis Bros, Marble Sachanas , Marmyk Iliopoulos, and Stone Group International.
Facts & Credits
Title SOFT HORIZONS
Typology Art, Installation
Status Completed, 2025
Design Objects of Common Interest
Design Team Maria Paneta, Ariadne Tzika, Natalia Sotirchou, Zoi Eleftheriadi, Savina Onisiforou, Davide Filippi Pioppi
Structural designers Tesseract Engineers
Kinetic specialist Manos Vordonarakis
Metalwork fabricator Alumitech E.E
Graphic Designers Studio Vedet
Sound installation ODA
Locations sound recording / sound design Thodoris Kordolemis
Sound piece curation Ariadne Tzika
Opening Hours 7-13/04: Public opening, 11:00-7:00 p.m.
Location Alcova, Serre Di Pasino, Via Emanuelle II, 54, 20814, Varedo (MB)
Photography Yiorgos Kaplanidis
Text by the authors
Take a look at another project by Objects of Common Interest ‘Hard, Soft, and All Lit Up with Nowhere to Go’, here!
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