(Athens, April 23rd 2013) Every year Hermès invites a local artist to tell stories through the windows of the store. This year Hermès chose “Ordinary Fairy Tales,” an installation by architect and artist Philippos Photiadis, which will be presented at the Athens store windows from April 23rd to June 15th 2013.
The story told through the installation of Philippos Photiadis, is one of a double world. The fantastic hero Zafiris, from his fairy tale “Zafiris Kontopitharos”, is puzzled while trying to process this incomprehensible, to him, natural environment he is wandering about in. Meanwhile, in a virtual microcosm, ordinary figures grapple with carefree activities, unperturbed by the “real world” surrounding them on a larger scale.
Aside from the obvious reference to the puzzling nature of everyday life, there is also a symbolic reference made to the tale of Zafiris Kontopitharos, who throughout his journey and adventure is accompanied by a mysterious box that symbolizes forbidden desire and happy fairy tale endings.
Christina Papas | Communication Officer | [email protected]
HERMÈS WINDOW BY PHILIPPOS PHOTIADIS
HERMÈS WINDOW BY PHILIPPOS PHOTIADISREAD ALSO: KATJA STRUNZ WINNER OF THE VATTENFALL CONTEMPORARY 2013 AT THE BERLINISCHE GALLERIE 26.04.–02.09.2013