HERMAN MILLER - FORMWORK 2014 BY GRAPHIC THOUGHT FACILITY

Formwork is a new stackable desktop storage system designed by Sam Hecht and Kim Colin for Herman Miller. Sold internationally, the packaging needed to communicate the breadth and versatility of the range without text. Using pared-back props, softly-focused environments and decisive colour the carefully art-directed photography emphasises Formwork’s precision as well as its considered and playful functionality. A supporting short film, art-directed by GTF, brings the still images to life as it explores Formwork’s enormous flexibility.
Graphic Thought Facility is a London-based design consultancy with an international reputation for appropriate, effective and original solutions. Recent commissions include store environments for M&S, exhibition design for the Science Museum, books for the Gagosian Gallery, wayfinding for Vitra, and campaigns for Kvadrat and the Frieze Art Fair.Photography: Milo Reid
Animation: Studio AKA

Herman Miller – FORMWORK from STUDIO AKA on Vimeo.

Herman Miller – FORMWORK by studio AKA

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