The exhibition describes through common objects, the way in which Israeli designers cope with the passion to create in the face of the necessity to exist. Survival, as is commonly stated, is the mother of all inventions. It seems that in the fields of design, the artists are required to do even more. They are required to think out of the box, to develop a unique point of view, a fresh and unexpected way to observe problems, as well as construct solutions. The world we live in today is packed full of redundant and important objects. In this world, designers are expected to excel, and be responsible, to take an advanced social and ecological position. Every year close to two thousand students graduate from design studies in Israel (not including architecture and interior design). Given the proportion of the population in Israel, these percentage rates are extremely high, even in relation to lawyers and dentists. How do they operate, what drives them, and how may we learn from them about the thinking processes and innovations that are the hallmark of design in Israel.
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CLAUS SENDLINGER, CEO, DESIGN HOTELS, INTERVIEWED BY ILIADA KOTHRA