TOMMASO TARASCHI CREATES THE BRAND IDENTITY OF 'MAYAN COLORS FASHION ACCESSORIES' INSPIRED BY THE GUATEMALAN TEXTILE TRADITION.

Mayan Colors is a fashion accessories brand, who works side by side with the traditional textile-makers of Guatemala villages, and uses their textiles to design bags, pillows, blankets and interior design accessories, promoting the traditional way of manufacturing textiles of the mayan culture.  

 

Tommaso stated about this project the following:  

 

“I was approached by the owners to design the brand identity, which I approached beginning with a research on the folkloristic geometric patterns of the guatemalan tradition, and the way they are used as decorative elements throughout the vast traditional production of textiles. After narrowing the choice of geometries to a series recurring elements, I designed 6 new patterns and selected a color palette of 6 colors that, mixed and matched randomly throughout the elements of the identity, could work well as decoration elements in any design, without ever repeating the same pattern-color combination”.