studiomateriality design uncle tan’s drinking house as a spatial and visual narration around the myth of Uncle Τan, through colors, lights, letters and illustrations. Uncle tan’s drinking house won a Merit in the Category Interior | Bars / Restaurants at GRAIL Awards 2024.
There could be countless stories behind one family business. In this project, studiomateriality visually unfolds a family tale revolving around the myth of Uncle Tan.
Two Greek nieces pay tribute to their Singaporean uncle, making Uncle Tan’s Drinking House a love letter to its Asian legacy.
Delicate branding and interior design touches make it a go-to-bar for today’s customers. The bar is located at Marina Zeas, next to the harbor, a perfect match for a street style set-up.
Color wise, studiomateriality used the anticipated red, but went for a youthful spin by adding tints of green, blue, purple and yellow mainly through lighting. Two mysteriously quirky rooms, one with multiple aquariums and another one with an arcade claw machine reference back to Uncle’s origins, and spark the visitor’s excitement.
An illustration of Tan himself is what brings the branding to life.
The Subway-ish typography sends subtle hints of Tan’s humble roots. An illustration of Tan himself is what brings the branding to life. The supportive image of the dragon symbolizes health and luck both for the owners and everyone who might choose Uncle Tan’s for their night outing.
Grab a sit, get a drink and let’s celebrate Tan’s legacy together.
Facts & Credits
Title uncle tan’s drinking house
Typology Interiors, Design, Architecture
Location Marina Zeas, Piraeus, Greece
Area 60 m2
Status Completed, 2021
Design studiomateriality
Lead Designer Miltos Kontogiannis
Design Team Margarita Vogiatzi
Project Manager Serafeim Pappas
Photography Alina Lefa
Text Ioannis Argiris
Take a look at another project of studiomateriality, dear manouka, here !
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