A store that is not just a store. An urban space in which fruits and vegetables have an essential role. A meeting place about local agriculture. The Hortet Lab is a space where purchasing is important, but not the only thing. We have set up a place where the user experience is full and technology is smartly integrated. There is room for exhibitions and events, workshops, shopping and tasting. And enhancing the crops’ feelings: the aroma of fruits, the contact with moist soil or the emotion of watching vegetables growing.
We have been in charge of the draft project, designing elements such as hanging baskets where to catch fruits from, the growing area at the entrance or the chef experimentation center, a creative place where to be inspired.
Client: Hortet del Baix
Year: 2013
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