FREIZEIT ARTIST GROUP PRESENTS PARADISE WOW AT THE NON BERLIN ASIA CONTEMPORARY ART PLATFORM

Artist: FREIZEIT (Iva Kirova, Danielle Kourtesis, Nima Keshtkar, Ina Weise)
Exhibition title: Paradise WOW
Venue: NON Berlin Asia Contemporary Art Platform
Date: February 19, 2016 – February 26, 2016
Photography: Iva Kirova
 
Paradise WOW is a reflection on office design trends which promise to maximize productivity while minimizing the necessity of ever leaving the workplace. Using popular research-backed methods, Paradise WOW presents desk installations designed to help employees overcome human limitations.
 
Global corporations like Google, Lego and YouTube have spent significant sums of money on extreme office remodeling, with aspirational startups following suit. Such designs have turned cubical monotony into multi-dimensional dreamscapes. Step through the door and you are transported to a scenic retreat, colleagues are traversing the rock climbing wall, or hanging out in the grounded hot air balloon. In these all-in-one environments, work and leisure are seamlessly combined.
 
The escalation of office perks bolster the illusion of endless productivity and well-being while employees become completely immersed in the company’s lifestyle. The new work-leisure balance trend is trickling down to affect larger culture, transforming our expectations of what exactly work entails.
 
Paradise WOW’s desk installations attend to individual productivity and are assembled in an work-leisure circuit. The installation outlines a dystopian scenario in which productivity-centered trends are used to turn employees` personality and subjectivity into company`s assets.
 
About FREIZEIT:
FREIZEIT is an international group comprised of four artists from Bulgaria, Germany, the United States, and Iran. The group’s ongoing work deals with the intersection between art, architecture and urbanism. Their artistic strategy consists of adopting alteregos, often times players with more agency than artists.
 
Instead of being instrumentalized for the benefits of those in power positions, they intervene in these processes by taking on the role of “the villain” in the story – the real estate developer, the tourism industry, the investors, the moneybags – questioning who has the ability to remodel the city and its image. Their finished products often take the shape of site-specific performances and installations. They currently live and work in Berlin and Dresden. FREIZEIT has participated in various performance festivals and exhibitions in Germany, Bulgaria, Bosnia & Herzegovina and Greece.
 
Exhibition text:
Casual Collisions, Reminders of Nature, Mood Enhancements, Circuit Tasking. These recent office design principles are infiltrating daily life. 
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA
Archisearch - Paradise WOW by FREIZEIT / Photography: Iva KirovaPARADISE WOW BY FREIZEIT / PHOTOGRAPHY: IVA KIROVA

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